Marketing Strategy Examples
Story Inspired by Julia Danyal on Linkedin
https://www.linkedin.com/in/juliadanyal/
To be successful at anything, you don’t have to be different.
You simply have to be what most people aren’t: Consistent.
Reading what Julia said inspired me to write this article.
Let’s start with my personal marketing strategy examples:
In March 2000, I set up a web hosting company called Centrehost.
Initially renting one server in the Redbus data centre in London’s Docklands.
After about three years of hard work and promoting my website, spending at least 20 to 30 hours a month on the website.
I was constantly improving the web design, adding more services as they became available, and continually optimising it.
Eventually, I managed to get quite high on the first page of Google for reseller hosting, fluctuating around the middle to the top, and also good listings for other related web hosting services keywords.
After these three years, I had installed more web servers, and I was making enough money to look at some national magazine advertising to take my business to the next level, so I was on the phone talking to all the top names in web hosting magazines.
I managed to secure a good price for a six-month run in the UK’s top web hosting magazine.
I knew I wouldn’t get anything initially, but I thought if people could see my advert every month when the magazine came out, I would eventually start getting some enquiries.
After three months of nothing, then I got my first call, but then nothing for a month, but then it took off.
Being Consistent
The thing is, as Julia Danyal rightly pointed out, “To be successful at anything, you don’t have to be different. You simply have to be what most people aren’t: Consistent”. And that’s what I was.
I was looking for marketing strategy examples, but eventually collated my own.
I realised even before I contacted the first magazine, it would be unlikely I would get any response for a few months. I thought maybe 5 or 6 months, and that was how it worked out.
You just have to stick with it, if you have something that people want, they will buy, it’s just a case of always being there, everywhere.
Doing this inspires confidence in your business; a one-off ad may bring in a little business, but being consistent will eventually work in the end.
Creating Trust
People feel confident in your name when they see it consistently; they will check out your website and make a decision whether to buy.
Imagine this: you see this quarter-page advertisement for something you would like to buy, then you never see it again, how would you feel?
But if you kept seeing the advertisement over and over, you would feel more comfortable parting with your money. You’re creating trust.
Well, this is a true story, it happened, and it worked for me.
I eventually built the business up and took an offer I couldn’t refuse to buy me out. The business was merged into their own company, and Centrehost was no more.
The web hosting business continues under my main business name, Web Centre Plus, but I no longer advertise as vigorously as I did back then.
I take care of our clients and continue to sell hosting services from all our new servers based in the ANS data centre in Manchester.
This is my story, it worked for me, it wasn’t planned, it just worked out like this, but it DID work out.
Looking for marketing strategy examples? Well, this was mine.
Colin Castle – MD Web Centre Plus
Explaining marketing strategy examples
Marketing strategy examples help illustrate how businesses can attract customers, build brand awareness, and drive growth by using clear, well-planned approaches.
A marketing strategy defines who your target audience is, what value you offer, and how you communicate that value across different channels.
Below are several common and effective marketing strategy examples used by successful businesses.
One widely used strategy is content marketing.
This involves creating valuable, informative, or entertaining content such as blog posts, videos, guides, and social media posts to attract and engage an audience.
For example, a web design agency might publish articles about SEO, user experience, and website trends to position itself as an expert.
Over time, this builds trust and encourages potential customers to choose the brand when they are ready to buy.
Another popular strategy is social media marketing.
Businesses use platforms like Facebook, Instagram, LinkedIn, and TikTok to promote products, share updates, and interact directly with customers.
A clothing brand, for instance, may post styling tips, influencer collaborations, and behind-the-scenes content to create a strong brand personality and encourage followers to engage and share.
Search engine optimisation (SEO) is another powerful marketing strategy.
SEO focuses on improving a website’s visibility in search engine results so potential customers can find the business organically.
An example would be a local restaurant optimising its website for keywords such as “best Italian restaurant near me,” helping it attract customers actively searching for dining options.
Email marketing remains highly effective, especially for nurturing existing customers. Businesses collect email addresses through sign-ups or purchases and send newsletters, promotions, or personalised offers.
For example, an online store may send abandoned cart reminders or exclusive discounts to encourage repeat purchases.
Paid advertising is a strategy designed for faster results. This includes Google Ads, social media ads, and display advertising.
A startup launching a new product might run targeted ads to reach a specific demographic, generating immediate traffic and brand awareness.
In conclusion, marketing strategy examples show that there is no single approach that works for every business.
The most successful strategies often combine multiple methods, aligned with clear goals and audience needs, to create consistent, measurable growth.
